She say anything interesting?
I missed it
Talked about Nas international fanbase vs North America
Said Nas and Mass Appeal are HUGE in India and that if North American fans treated Nas like he’s treated in India he’d be so rich he’d probably retire (She said it as a joke)
Talked a lot about sales and insinuated that Nas hopping on Soundtracks is an attempt to reach younger fans because the Core fanbase isn’t doing enough
I asked her if Nas is supposedly not doing so well with these algorithms why are so many artists and companies still clamoring to work with him. She basically said that Mass Appeal is more of a media/entertainment company and not just a label and the fact that Mass Appeal does business with every major company we can think of Nas will always be front and center because he’s the face of the company. She also said Nas has friends in high places that love him and like being associated with him so Nas will never have a problem getting placements.
Said Nas is most popular in India, Africa, Australia, and The UK. She said Nas is willing to do more special stuff for the fans overseas like meet & greets and special song performances because he’s more appreciated and the fans are extremely respectful.
She said Nas team was dismayed by the sales reception for KD3. Said Nas will go back to working with other artists but he thought the fans would support and be appreciative he held down an entire album dolo.
I pointed out that Nas is the only rapper besides Jay-Z to have 15 top ten debuting albums and does that signify support and consistency? She basically said the albums need legs and that international support is what makes the albums turn a profit.
She spent some time trying to educate us on how sales and streams work and how bigger artists fans do this and that and Nas fans aren’t really up on streaming. She basically said that Billboard will “bend the rules” when it comes to counting bundles towards sales for artists like Taylor Swift and Travis Scott but Nas wouldn’t get that same treatment.
She mentioned Nas gets a lot of internet support but that doesn’t translate to sales
She said Nas DOES sell a shytload of merch and she’s trying to get more bundles and merch packages poppin. She said Nas fans “Show Out” for Merch
She confirmed KD3 was mostly recorded while he was on tour with the Wu. Said it might be the most expensive of the KD albums because Nas had to fly Hit Boy out several times both in America and overseas
She basically confirmed a new album is coming. She said the team is trying to strategize how to best reach fans. She specifically said interviews and being on the Breakfast club doesn’t move the needle