First off, streaming is garbage because fans don't own the music, the artists get paid bread crumbs complying to the TOS of someone else's platform, and the record industry as a whole is incentivized to fake the streams
---
Alternative Solution
Ryan leslie invented this shyt a decade ago, where if you purchase his album, you get an exclusive concert ticket and a code to enter into an phone app to verify for only those people who bought his album. I'm not going to list everything that ryan did to digitally connect to his fans but Ryan has his phone app where he does special drops, special concerts, special meetups, listening parties, and have a direct-to-consumer emailing list with app push notifications to engage with his core fans, etc. More people are incentivized to buy Ryan's albums simply for more code entries to level up on his fan app for more loyalty rewards. Nas' meetup/party events outside of concerts are rare AF and invite-only with a exclusive club waitlist so barely anybody even within the vicinity knows to show up even if they are diehard and bought all of Nas' albums. Somebody on Nas' team just dropped the ball and failed to implement this system because this information is a phone call away if they just straight up ask Ryan how he did it.
I'm on the email list for massappeal.com and nasirjones.com for example, but they barely send out any emails -- not even for the new merch that they have in the store (there needs to be more fire products in the selection of stuff to buy from)...All of Nas' merch drops and events are announced on instagram, but if Nas is about that ownership, he should have made his own app to alert his own fans instead of giving another platform all the marketshare and attention -- apps like clubhouse all have benefitted off hip hop without paying hip hop artists a dime....streaming services are the worst because they get their cut first before paying any of the artists their breadcrumb money. The fans who bought Nas' album should have first dibs on merch drops and not have some greedy programmed robot buy out the store just clone the product design with shyttier knockoffs just to resell on ebay/etsy posing as the original merch, smh....
Nipsey has a version of this app too where you can scan your merch's tag via your phone camera to hear unreleased songs only for fans who bought his legitimate merch...Iddris Sandu, who implemented Nipsey's Marathon smart store, is also a phone call away and Nas has more than enough capital to hire him. The app should recognize and you should be able to scan every PAST Nas merch, album, and concert ticket stub to automatically enroll you into OG status in the app without having to start from 0 when you register an account. This shyt is not new nor hard to implement -- even when Nas owns his master's to king's disease, somebody on Nas' team just dropped the ball and failed to implement/integrate the tech side of things to capture his core audience demographic data along with his album roll out. Compared to the app, Instagram posts of Nas pictures and videos is considered childsplay and is just scratching the surface -- Nas' marketing team needs to be technically armed (not just on default apple software) and expand into developing loyalty apps more.
People are going to be people: uninformed, unenthused, blindsighted, and straight savages. Regardless of how much you shine a flashlight on their ignorance and roast them, they are grown and are too stuck in their ways. Only when you implement a loyalty reward system in a tech rollout along with purchasing the album would some people be incentivized to comply more with the conditions to build up loyalty rewards like any store or restaurant. Otherwise, the path of least resistance would always lead to people's paths turning out crooked. THE END