I've been experimenting with a bunch bar soap, shampoo, lotion, etc from SheaMoisture and Nubian Heritage lately because they're made specifically for black skin/hair. SheaMoisture has a product line for men called "Three Butters."
The smell is masculine but sweet, and like I mentioned above I love their lotion. The weird thing is that the lotion is poorly reviewed on Amazon, but I learned that sometimes you have to try products out for yourself even if they have negative reviews. I also use Nubian Heritage lotion sometimes, along with my Target brand cocoa butter.
Besides the SheaMoisture soap, I like Dude Osun black soap as well. This is a list of the products that I like to use (you can get all of these products on Amazon).
Soap/body wash: Dudu Osun black soap, Sheamoisture for men three butters soap, Sheamoisture Mango soap
Shampoo: Sheamoisture for men three butters shampoo, Sheamoisture shea butter shampoo
Lotion: Sheamoisture Three Butters Lotion (poorly reviewed on Amazon but I love it), Nubian Heritage Mango lotion, Target brand cocoa butter (only for my hands since it absorbs quick and I like the smell)
Face: I wash my face with whatever black soap I use, and I just started using Sheamoisture's toner (it has tea tree oil and seems to be helping).
Teeth: Sensodyne toothpaste, flossers, and tongue scraper
Deodorant: Mitchum and Dove for men