FINAL MLK WEEKEND ESTIMATES
BAD BOYS FOR LIFE
DOMESTIC (64.6%)
$68,100,000
INTERNATIONAL (35.4%)
$37,300,000
WORLDWIDE
$105,400,000
*Record: Largest Midnight Previews Gross Ever January
*Record: Largest Opening New January Release Ever
*Record: Largest MLK Weekend Opening for New January Release (2nd Overall behind "American Sniper" which opened the previous year but went wide MLK Weekend)
THEY DID IT. Each Bad Boys Film Opening Box Office Weekend increased from the last. "Bad Boys For Life" is the Biggest January Release EVER for a new release because it OPENED in January. "American Sniper" opened in December the previous year Limited and went Wide in January so it's not the same though it has the overall record. I know some people were saying "January was a bad release date" but I knew it would do just fine in this slot as both "Ride Along" films were able to be a success on MLK Weekend. Yes Normally January is a slow month but that leaves room for you to dominate. I would love Bad Boys back in the Summer but I think they should keep this slot and make it a MLK Holiday thing going forward like Star Wars does for Christmas. Comic Book Movies have over saturated the market especially for "Action" Films. "John Wick", "Fast and Furious" and "Bad Boys" being successful brings balance at the box office. I grew up on "Beverly Hills Cop", "Die Hard" and "Lethal Weapon" etc type of action films. I like Action movies like those so this is great news to see. .