Because they tried to have Waka crossover and everyone saw through it. Say what you want, but if Waka would have followed up Flockavelli with an album just as hard and it turned out to be a success it would have gave a lot of these artists more breathing space to actually put their full creativity into the music. On the other hand, this shows the label heads how out of touch they are and how people see through their obvious schemes. Maybe him coming out flat will deter them from ruining future projects? Doubt it, but you can only hope.