There is an important example in the NFL's own history of using a short-term exemption from discipline as a means of swiftly facilitating an intensified effort to change a negative culture to enhance the safety and health of NFL players. I find persuasive and instructive the lessons to be drawn from a safety-related disciplinary program instituted in the 1980s by then NFL Commissioner, Pete Rozelle.
Commissioner Rozelle faced serious new threats both off-field and on-field to player safety and player health and well-being, as Commissioner Goodell faces today. In Rozelle's time, the challenges were presented by new illicit chemistries and substances -- called steroids. Rozelle saw the need for strict standards, strict enforcement and strict compliance -- just as Commissioner Goodell correctly does today. "We now know," Rozelle emphasized, that steroid abuse "gives a strong competitive advantage and has severe medical effects." So in the late 1980s Rozelle developed and implemented a set of policies, prohibitions and testing regimens to identify steroid abusers and eliminate the safety and health risks. He included a discipline-free transition year in the new policy. Rozelle warned one-year in advance that a discipline policy suspending players for steroid use would be implemented the following season. Four months prior to the enforcement of the policy, all players were advised by letter of the specific disciplinary actions for steroid use. For that year, Rozelle sharpened the rules and set escalating penalties while withholding player discipline. Rozelle recognized the realities of team operations and sought to ensure uniform compliance and enforcement in several dozen team workplaces. He understood that sometimes it is necessary to clarify the rules -- make sure everyone understands; postpone discipline for a while, not forever, but maybe for a season; and then enforce the rules with strict discipline.
While no one would suggest that incentivizing and rewarding players to harm another player has ever had a place in football, the undeniable fact is that over many years a pattern and practice of abuse of the rules seems to have developed -- a culture has evolved -- that has led to acceptance of pay-for-performance reward programs. These programs mutated into the deeply misguided Program of the New Orleans Saints.