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But a lot of white people use colored contacts to have green or blue eyes. Actually, the vast majority of people I have come across who wear these contacts are white.
Plenty of white people also get their hair permed to have more curls. Plenty of white people get tans to make themselves darker.
I'm not being naive that striving for white concept of beauty isn't real, which seems to be the case in the anecdote you presented, but what you implied seems like grasping for straws.