New NBA Media Deal: 11 years, $77B with Disney (ABC/ESPN), Comcast (NBC/Peacock), and Amazon. ESPN to license Inside the NBA

[Mook]

I'm really curious to see how Clark, Reese, Juju, and others translate to the WNBA and if their popularity will carry over.

I’m waiting for this bad. If Caitlyn doesn’t translate they need to stick a fork into pro women’s basketball.

 

[prime]

If the UFL can get XFL 2020 ratings and If the rumors are true that they want to expand to 16 teams by 2026 I can definitely see espn letting mlb go since the ratings are similar and ESPN own part of the ufl so they won't have to pay for broadcasting rights

 

[K-Apps]

Perhaps the greatest mystery in the current sports media ecosystem—beyond the Shohei Ohtani saga, of course—is the denouement of the NBA’s national media rights auction. The timing, of course, is fraught on a number of levels—league play is at an all-time high, as a new generation of international superstars (S.G.A., Wemby, Jokic, Ant-Man) come into their own; the league’s traditional partners are all operating in a complex post-ZIRP media environment; and live sports remain the last bastion of the linear ecosystem. Disney (ABC and ESPN), Comcast (NBC), and Warner Bros. Discovery (TNT and TruTV) all want as many TV games as they can acquire. Sure, they know that their futures will be defined by streaming and free cash flow, but current cash flow optimization models rely on...

 

[K-Apps]

 

[GnauzBookOfRhymes]

How much time do you guys spend watching NBA games in an average week?

 

[In The Zone '98]

How much time do you guys spend watching NBA games in an average week?

Every night. Lol.

 

[Saysumthinfunnymike]

These "predictions" are funny as hell... I said months ago that NBA will have games on a streaming platform because NASCAR already showed everyone where this was leading by striking a deal with four partners that included streaming. Then Netflix came in and bought WWE RAW later on.

NBA is likely going to have games on ESPN, TNT and then maybe NBC and also Amazon.

You'll be looking for a random Lakers/Thunder game on a Wednesday night and find out that the shyt is exclusive to Amazon lol.

 

[GnauzBookOfRhymes]

Every night. Lol.

Makes sense then why they're going for 75B

Honestly I just watch extended highlights on YouTube

 

[KnickstapeCity]

Makes sense then why they're going for 75B

Honestly I just watch extended highlights on YouTube

c00n

 

[No1]

Not paying for his content

 

[FakeNews]

Mark Cuban expects streamers to rescue NBA in next media deal; calls out league for 'under-monetizing' social media

Mark Cuban clarified why he sold the Dallas Mavericks ahead of the next NBA media deal and why he believes streamers will bail the league out.

awfulannouncing.com

 

[The God Poster]

Makes sense then why they're going for 75B

Honestly I just watch extended highlights on YouTube

Bet you be in all the threads like you know it all too

 

[GnauzBookOfRhymes]

Bet you be in all the threads like you know it all too

Lmaoo nah breh I admit I’m out of touch. Give me a couple months though…

 

[skyrunner1]

How much time do you guys spend watching NBA games in an average week?

Maybe highlights if something catches attention (wemby going 40/20, lebron 9/10 from 3, etc.)

None during football season, when the season starts during playoffs might catch a couple games.. But dont really pay attention to preseason in jan-march.

 

[Thavoiceofthevoiceless]

The problem for the NBA and these other sports leagues in general is that those streamers are more data and analytics driven and won't hesitate to put their foot on their necks if they don't feel they're getting their ROI investment. They also might end up in a situation where the deal is shorter with more potential opt outs compared to their TV counterpart.

If what Cuban is saying is true, then that means that these companies are starting to pull back when it comes to television rights.