Amazon’s top sports executive said the $1.5 trillion company wants to add the NBA playoffs to Prime Video starting in 2025.
Speaking on the podcast I host with Andrew Marchand, Amazon Global Head of Sports Jay Marine said that his company is negotiating for more than just a package of regular-season games.
“Would something like the playoffs be an important part of [our bid]? Yes, I think that’s fair to say,” Marine said on the podcast, which posts Nov. 22.
Several media and tech companies have expressed interest in cutting a deal for NBA rights, including incumbents ESPN and Turner, plus Amazon, Apple, Google, NBC and Netflix. The NBA has a 45-day exclusive negotiating window with ESPN and Turner that starts March 9.
When asked why Amazon Prime would be interested in NBA rights, Marine highlighted the league’s young fan br and global appeal.
The NBA seems to be warming to the idea of allowing a streaming company to have meaningful games. Speaking at SBJ’s Media Innovators conference earlier this month, the NBA’s top media executive spoke of how Prime Video has more than 200 million global subscribers, which gives the streaming service a much bigger reach than even broadcast networks.
“The definition of reach is changing,” said Bill Koenig, the NBA’s president of global content and media distribution. “There’s a lot of opportunity that change will bring.”
All of this suggests that Amazon should be considered a front-runner in the NBA sweepstakes and likely will wind up with a package that includes meaningful games.