New NBA Media Deal: 11 years, $77B with Disney (ABC/ESPN), Comcast (NBC/Peacock), and Amazon. ESPN to license Inside the NBA

Rev

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I just hope they bring back the story telling that NBC used to do with a Bob Costas type. That shyt would get me hyped as a kid. Now its just a bunch of old nikkas yucking it up and then they head straight into the game
That would be a great touch by the NBC crew to get their name back in it. Big problem with today’s generation of players is that fans aren’t educated on their story.

General public and potential fans don’t know this crop of players as well as we should. If NBC’s goal is to stand out by changing that, it’d be a great look IMO.
 
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FakeNews

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An earlier start
NBC has a gauntlet of premium live sports rights in early 2026, including the Super Bowl in the Bay Area, the Winter Olympics in Milan, and NBA All-Star Weekend in Los Angeles.

NBC and the NBA have discussed starting the NBA All-Star Game at 5 p.m. Eastern next year, sources told Front Office Sports. This makes sense on several levels, both for the network and sports fans at large. Sunday’s All-Star Game started after 8 p.m. and didn’t finish until around 11 on the East Coast.

Next year’s All-Star game is scheduled in the middle of the Winter Olympics, but Milan is six hours ahead of the U.S. Eastern Time Zone, meaning even a 5 p.m. start would be after that day’s Olympic sports had mostly finished. The 2026 All-Star Game is set for Feb. 15, while the Olympics will be Feb. 6–22.

For the Paris Olympics last year, NBC showed all the marquee events live on NBC and/or the Peacock streaming service, with a news-and-highlights show recapping the day’s events airing in primetime. This program would air after the All-Star Game next year.
 
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