New NBA Media Deal: 11 years, $77B with Disney (ABC/ESPN), Comcast (NBC/Peacock), and Amazon. ESPN to license Inside the NBA
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KnickstapeCity
The Big Dikk King
You spent years of your life sucking Dame off but now the NBA is dying?Belize King
I got concepts of a plan.
Zaslav didn’t lose the carrier fee for TNT/TBS. Thats a huge win. Why pay billions for a product that would be carried on your dying network.
He did the right thing plus squeezed the NBA out of some “lesser” rights.
Live sports is great but for the price Silver wanted…
Zaslav was willing to pay $2.1 billion for the NBA.
Silver wanted $2.3 billion per year.
Now that Zaslav has lost the NBA, he's lost a quarter of his ad revenue for 2026 ($1.1 billion!).
Tribal Outkast
Veteran
According to a report by Brian Steinberg of Variety, citing media analyst Robert Fishman of MoffettNathanson, WBD is projected to lose $1.1 billion in television advertising in 2026. That figure would account for approximately 23% of its total advertising revenue this year, a staggering amount.
I keep hearing about tv dying though so is this a big deal? We had a meeting in my company talking about how all these news channels are starting up streaming apps and of course we are too. I’m like that’s cool and I hope that ends up being a tool in the toolbox, but you better not give up on tv yet. You don’t want to lose the audience you do have by trying to make them click around on tv apps to find you. Old people don’t know how to use smart tvs like that. You just need to do a good job bringing people to your product. We will see how the WBD will come out of this.
Been rocking with her since nba tonight. Was mad that other women came in and got spots over her. I'm glad she made the move and hope she's the #1 over at Amazon. She's been great for a long time and has been grinding
Following the last opening playoff weekend of the NBA’s current media rights deal, one might wonder what the schedule will look like under the new agreement that begins next season. The NBA will have three mouths to feed between ESPN/ABC, NBC/Peacock and Prime Video.
With Prime carrying the entire NBA Play-In Tournament — a fact many fans seemed unaware of when this writer brought it up on social media Friday — it might make sense for it to skip the opening weekend. (It is unclear whether Prime will even have enough NBA crews to handle six Play-In games plus the opening weekend in a six-day span.) ESPN/ABC produced a whopping seven play-in and playoff telecasts between Friday and Sunday, a heavy lift that makes one think the network might scale back to four or five next year.
One suggestion for next year’s opening weekend: an even split with NBC/Peacock carrying doubleheaders on Saturday afternoon and Sunday night, while ESPN/ABC gets doubleheaders on Saturday night and Sunday afternoon. (Of course the ideal nostalgia play would be to give NBC a tripleheader on one of those two days.)
With Prime carrying the entire NBA Play-In Tournament — a fact many fans seemed unaware of when this writer brought it up on social media Friday — it might make sense for it to skip the opening weekend. (It is unclear whether Prime will even have enough NBA crews to handle six Play-In games plus the opening weekend in a six-day span.) ESPN/ABC produced a whopping seven play-in and playoff telecasts between Friday and Sunday, a heavy lift that makes one think the network might scale back to four or five next year.
One suggestion for next year’s opening weekend: an even split with NBC/Peacock carrying doubleheaders on Saturday afternoon and Sunday night, while ESPN/ABC gets doubleheaders on Saturday night and Sunday afternoon. (Of course the ideal nostalgia play would be to give NBC a tripleheader on one of those two days.)
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