such a smooth and dope record.
"fukk you nikkas and fukk the industry too."
"The industry's cooked as I pick the carcass apart."
"The industry can hate me, fukk em all and they mama."
+ the majority of this track.
Sounds like to me this is way bigger than Drake and Kendrick is about to go in on the hip hop industry.
i get this vibe as well. him saying:
"street nikkas and the corporate guys. the rappers that report the lies, i need their families mortified, we can do life without them", "trade all you nikkas for nip", "it's love, but tough love sometimes gotta result in violence", "i gotta burn it down to build it up"
i think this is kendrick responding to the backlash and disrespect he's been getting since the super bowl announcement.