Netflix are testing the removal of their $10 a month basic tier subscription.

[THE 101]

Netflix is once again using Canada as ground zero for the streaming service's latest change: pulling the basic tier.

The basic tier, which costs $10 a month, is the cheapest plan Netflix subscribers can opt into if they want to watch their favorite TV shows without ads. Now the platform is taking away that option, leaving Canadian subscribers struggling to choose between the standard tier with ads ($7 a month), the ad-free standard tier ($15.50 a month), or the premium tier ($20 a month). Netflix launched the ad-supported standard tier in November 2022.

According to The Winnipeg Free Press, subscribers on the basic tier will stay on it unless they switch to another subscription plan or close their Netflix account. If they switch to another plan, they cannot switch back to the basic tier in the future, whereas new subscribers can no longer choose the basic tier.

The change in subscription options comes a month after Netflix began cracking down on password sharing, preventing users from sharing their passwords with friends and family outside of their households. If they want to continue sharing their account with other people, they'll have to pay $8 a month per extra user.

In conjunction with removing the basic subscription tier, Netflix's new password-sharing policy has caused a spike in new subscribers and a push towards ad-supported subscription plans worldwide (at least for those who can't afford ad-free ones), which proved fiscally beneficial for the company. In April, Netflix reported that subscriptions to the ad-supported standard tier brought in more money per user than the ad-free version in Q1 2023.

It's unknown whether Netflix will remove the basic subscription plan in the U.S. However, the company doing so in Canada will be a test for the rest of the world.

Put these clowns out of their misery

 

[humminbird]

I kinda of called something like this a few months back
it makes the most sense to push people to either tiers

 

[Bubba T]

Watching movies with ads, might as well be Tubi.

 

[The Intergalactic Koala]

Watching movies with ads, might as well be Tubi.

"OKAY!"

 

[gho3st]

I kinda of called something like this a few months back
it makes the most sense to push people to either tiers

If consumers are ok with this then they deserve all the fck sht corporations be doing to them

 

[The Prince of All Saiyans]

WITH ads?

 

[ReasonableMatic]

Cornballs, Netflix stay hating on their consumers

 

[Dave24]

 

[jdubnyce]

Canceled when I couldn't account share
fukk em

I got stocks though

 

[Instant Classic]

They better make all options 4k because it's BS they paywall 4k especially since they blocked account sharing

 

[ORDER_66]

man they are greedy...

 

[Ghost Utmost]

Y'all forgot renting movies from Blockbuster?

The $15 price point is actually not a big deal to me. HBO and Starz and shyt is $15 of I recall correctly (I work for the Beast so I get free cable and internet)

 

[Neo. The Only. The One.]

Looks like I'm about to cancel Netflix. Had it for probably 6 or 7 years now. Oh well. Bye.

 

[Second Chance Lance]

it was so hard to find the basic plan when I purchased it for a family member, clicked a random hidden button and found it on the registration site.

 

[R.E.N. Spells Ren]

Netflix is $15.50/mo?