Big 3 is half owned by a Jew the same Jews that Ice Cube despised earlier in his career but has been partnering with them for over a few decades now
Ice Cube doesn't own Big 3 on his own, he's partners with a Jewish owner who may have a much larger stake in the league but tends to stay quiet in the background while allowing Ice Cube to be the face and operate on some “
Janky Promoter” (no pun intended) type shyt for the brand.
Only reason the league is popular and attracting old retirees is very much likey due to Cube's involvement but otherwise Big 3 ain't replacing or outdoing the NBA.