What are you basing this off of lol? I also don’t know why you guys are so invested in proving the NBA is more popular than it appears to be.
But let’s actually read what you just said. The NFL’s games being on “regular TV” is irrelevant because when ratings are compared - it’s national games - not some random game only available on league pass. The NFL’s games on ESPN dwarf any other sport’s games on cable. And its ratings on national networks is only semi-challenged by - you guessed it - college football. There is no barometer from which you can make any conclusion that “where” the games are broadcast makes any difference. For example, MLB is suffering similar ratings declines and its audience skews much older than the NBA. The argument for them has been not enough young people care. It cannot simultaneously be that young people cutting the chord are costing you ratings and that young chord cutting people returning to the game will increase your ratings. Pick one.
Also, the gap in viewership between the NBA and NFL is so large that it’s not even worth considering. Here’s the demographic data by the way.