I noticed this album getting way more mainstream promo/buzz than last year.
wouldnt shock me if this did 100k.
To do 100K nowadays you need strong streaming numbers. The fact that the album is number 1 on Apple Music/Amazon is excellent. I haven’t seen Spotify charts but if its number 1 on Spotify that bodes well too.
Fans have actual streaming parties on social media to run the numbers up for their favorite artists. I follow a few nas fan accounts on instagram and they were doing something similar last night.
Nas and his team also did a good thing by releasing the Rare video in conjunction with the album release as I believe the video streams count towards the album sales. EPMD with Eminem and his rabid fanbase doesn’t hurt either. Also the fact that this is the first time we’ve heard Lauryn Hill rap in SEVENTEEN YEARS has people excited
The word of mouth has also been INCREDIBLE. I’ve got people in my phone who are lifelong Hov & Kanye stans hitting me up saying “Nas is the GOAT”. This is an album where the QUALITY is being appreciated.
Nas and his team should be commended for making this a true EVENT album even without a lot of hype. He didn’t need a Mercedes Benz Stadium extravaganza. He didn’t need a cell phone company to buy a million copies to ensure a Platinum plaque BEFORE release. He didn’t need to twerk on the devil. He didn’t need to reposes his girlfriend’s car. He didn’t need promote whoredom as empowerment.
Its LITERALLY off the strength of the music