You mean, "Keep on pushing 3 years after your body's told you it can't play an NBA season anymore, lead your team to the worst record in the Western Conference, keep throwing up 17 shots/game even though you are south of 35% shooting, suck up $25 million/year while doing little for your team on the court, toss up fantastic 5-20, 7-22, 4-19, 2-15, 7-26, 4-20, 1-14, 6-22, 6-19, 5-16, and 3-15 shooting performances, and have the international game which knows nothing about bball so full of advertising-driven Kobestans that you steal yet another all-star spot from someone who deserves it".
Really, what "blueprint" has Kobe laid down that hasn't already been done by all-time greats before, and which all-time greats will start copying in the future?
Kobestans are something else. Seriously, just imagine that Lebron was doing the exact same thing that Kobe is doing right now, and think about what your response would be. It's that easy.