That's basically what he was saying. Back in the day if a Movie didn't sell well in the theaters they could make it back on DVDs and cable Now with no demand streaming You have to make it in the Theaters because there's no second line market. If a Movies first wee numbers are trash it's over. Most movies premier globally at the same time so you can't try to create a buzz in the foriegn markets.Movies started being trash when they decided to make sequels and remakes of everything.
But if everyone is invested in the story or better yet it's a superhero movie that usually sells.
Even the Marvel She Universe is about trying to get women into movies that used to sell to mainly nerds.