Local media (mainly Bob Sturm on The Ticket) has talked about this.
The ESPN machine is so desperate for the next American superstar that they keep hyping up very good players who aren't quite "great" yet: Booker, SGA, Tatum, Ja, Ant etc.
Luka been an elite PROFESSIONAL player for about a decade now if you include his Euro League experience. These other dudes are just now starting to do what he's been doing for a hot minute. They lumping them together because of age but he's on a different tier.
Sorta like how NFL fans will shyt on Dak and say Mahomes, Allen, Burrow, Jackson etc are better but...Mahomes is on his own tier separate from them other dudes and shouldn't be lumped in.