I said America, not the global scene. Black America’s Rap music set the trend for others to follow. Once it catches on globally as Lyor mentioned in the video by citing the numbers, there is no seat at the table for American rap as the dominant culture. He basically told us, they used to try to be like us, now they took the culture and made it theirs and it’s just as good. Whether American or French Rap, Lyor is getting a check! American rappers have allowed others to take their culture away from America and make it theirs.Streaming video ads are cheaper and more effective than radio ad buys.
I don't think the global appeal of hip hop will diminish inner city black shyt. Look at grime in the UK. Yea there are a lot of white grime artists but overall that shyt is black and inner city shyt. Look at France's rap scene. The inner city is always going to be the lifeblood of culture in hip hop. Or at least until black people create a new music genre and move on from rap.
People get so bent out of shape over Post's success but brehs...can anyone name a single trend or movement that a white rapper has created since the Beastie Boys? Style? Fashion? The answer is no. Until that changes, I see no reason to be concerned about rap being dominated by white rappers. Last time I checked Drake, Kendrick, and Cole are still bigger than everyone.
To add to my earlier post, I think the point a lot of heads are missing is that people “borrow” from cultures all the time to make or form their own. What separates blacks from others is the lack of business acumen when it comes to protecting their culture versus other races in my opinion.
There is no reason why a mogul like Puffy Combs, Jermaine Dupri, Damon Dash or any of those mogul CEO types from the commercialized era of Rap music should be pitching Vodka, Motor Oil, reality TV or whatever bullshyt they are marketing that has everything else to do with negativity and not graduating with Rap into the digital era.
What I also find interesting as hell is how some cats on here steadily shyt on Jay for purchasing Tidal and seeing the long game in music streaming but can give Lyor and Google a pass for doing the same with YouTube. I also found it interesting how Lyor names every streaming service except for Tidal and Pandora...