Lupe Fiasco's The Cool expands on the story Lupe told on the track, "The Cool", from his
debut album. Fiasco introduces the characters the Streets and the Game.
[5] The album tells the story of
the little boy from "He Say, She Say" who grew up without a father, and the people that step in to raise him are the Streets and the Game,
[6] with The Streets playing his female love interest and
The Game his father.[7] Speaking on the concept Lupe said:
I expand on the story, I introduce two other characters, the Game and the Streets. The Streets is a female. She's like the action personification of the streets, the street life, the call of the streets. The Game is the same way.
The Game is the personification of the game. The pimp's game, the hustler's game, the con man's game, whatever. Then they've got supernatural characteristics. Like the Cool, his right hand is rotted away. The only thing that rotted away was his right hand. It represents the rotting away of his righteousness, of his good. And the Streets and the Cool kind of have a love affair going on. So she's represented by this locket. And the locket has a key and it's on fire. And as a gift to the Cool on his rise to fame, she gave him the key. And the key represents the key to the Streets. So she wears a locket around her neck at all times. And the way the story goes, she has given that key to tons of people throughout time. Al Capone, Alexander the Great, whatever. She's giving them the key to the Streets. Fame and fortune — but also the prices.
The Game, he's represented by a stripped-down skull, a skull with dice in his eyes and smoke coming out of his mouth. The billowing smoke is actually crack smoke. It's not a full concept album; it's more spread over like five [tracks], really abstractly.
[8]