At first the press, especially the television press, could not get enough of Trump. He received 23 times the coverage of Sen. Bernie Sanders, who spoke about things that do not make for great television—inequality and corporate corruption. Trump brought in the advertising dollars. 2016 was CNN’s most profitable year. Then, alarmed at Trump’s ascendancy, the press set out to destroy him. The press applied its Darth Vader Force choke. It did not work. They tried it again and again. The Force had deserted them.
This is one of the biggest takeaways for me. The corporate media enabled and embraced trump's fukkery (until it became obvious that trump had a chance at the impossible, and then it was too late), which only benefited trump in the end. The trump team knows this and is going to continue to use lies and exaggerations and the corporate media loves this kind of stuff since its high on fukkery and short on substance.