The invention of whiteness: the long history of a dangerous idea
The long read
The invention of whiteness: the long history of a dangerous idea
Statues of former US presidents in Croaker, Virginia. Photograph: Randy Duchaine/Alamy
Before the 17th century, people did not think of themselves as belonging to something called the white race. But once the idea was invented, it quickly began to reshape the modern world
by
Robert P Baird
Tue 20 Apr 2021 01.00 EDT
264
In 2008, a satirical blog called Stuff White People Like became a brief but boisterous sensation. The conceit was straightforward, coupling a list, eventually 136 items long, of stuff that white people liked to do or own, with faux-ethnographic descriptions that explained each item’s purported racial appeal. While some of the items were a little too obvious – indie music appeared at #41, Wes Anderson movies at #10 – others, including “awareness” (#18) and “children’s games as adults” (#102), were inspired. It was an instant hit. In its first two months alone, Stuff White People Like drew 4 million visitors, and it wasn’t long before a book based on the blog became a New York Times bestseller.
The founder of the blog was an aspiring comedian and PhD dropout named Christian Lander, who’d been working as an advertising copywriter in Los Angeles when he launched the site on a whim. In interviews, Lander always acknowledged that his satire had at least as much to do with class as it did with race. His targets, he said, were affluent overeducated urbanites like himself. Yet there’s little doubt that the popularity of the blog, which depended for its humour on the assumption that whiteness was a contentless default identity, had much to do with its frank invocation of race. “As a white person, you’re just desperate to find something else to grab on to,” Lander
said in 2009. “Pretty much every white person I grew up with wished they’d grown up in, you know, an ethnic home that gave them a second language.”
Looking back at Stuff White People Like today, what marks the site’s age is neither the particularities of its irony nor the broad generalities of its targets. There are still plenty of white people with too much time and too much disposable income on their hands, and plenty of them still like yoga (#15), Vespa scooters (#126), and “black music that black people don’t listen to any more” (#116).
What has changed, however – changed in ways that date Stuff White People Like unmistakably – is the cultural backdrop. Ten years ago, whiteness suffused mainstream culture like a fog: though pervasive to the point of omnipresence, it was almost nowhere distinct. When the sorts of white people for and about whom Lander was writing talked about being white, their conversations tended to span the narrow range between defensiveness and awkwardness. If they weren’t exactly clamouring to dispense with their racial identity, and the privileges that came with it, they were also not eager to embrace, or even discuss it, in public.
In the years since, especially among the sort of people who might have once counted themselves fans of Lander’s blog, the public significance of whiteness has undergone an almost wholesale re-evaluation. Far from being a punchline for an anxious, cathartic joke, whiteness is now earnestly invoked, like
neoliberalism or
populism, as a central driver of cultural and political affairs. Whereas Lander could score a bestseller in 2008 with a book mocking whiteness as a bland cultural melange whose greatest sin was to be uninteresting, just nine years later Ta-Nehisi Coates would have his own bestseller that
described whiteness as “an existential danger to the country and the world”.
Much of the change, of course, had to do with Donald Trump, for whom, as Coates put it, “whiteness is neither notional nor symbolic, but is the very core of his power”. But it was not only Trump. Whiteness has been implicated in events on both sides of the Atlantic, including Brexit; mass shootings in Norway, New Zealand and the US; the George Floyd and Breonna Taylor killings; and the 6 January insurrection at the US Capitol. Alongside these real-world incidents, a bumper crop of scholarship, journalism, art and literature – by Coates, Nell Irvin Painter, Jordan Peele, Eric Foner, Ava DuVernay, Adam Serwer, Barbara and Karen Fields, Kevin Young, David Olusoga, Nikole Hannah-Jones, Colson Whitehead and Claudia Rankine, among many others – has spurred the most significant reconsideration of racial whiteness in 50 years.
This reckoning, as it is sometimes called, has had measurable effects. In a
Pew poll last October, nearly a third of white Americans said that the recent attention to racial issues signified a “major change” in American attitudes about race – another 45% said it was a “minor change” – and nearly half believed that those changes would lead to policies that would ameliorate racial inequality. In the UK, a YouGov
poll from December suggested that more than a third of Britons reported that they were having more discussions about racism than they had previously.
At the same time, this new focus on whiteness has prompted much confusion and consternation, especially among white people not used to thinking of themselves in racial terms. The Pew poll found that half of white Americans thought there was “too much” discussion of racial issues, and a similar proportion suggested that seeing racism where it didn’t exist was a bigger problem than not seeing racism where it did.
What these recent debates have demonstrated more than anything, perhaps, is how little agreement still exists about what whiteness is and what it ought to be. Nearly everywhere in contemporary society “white” is presumed to be a meaningful index of identity that, like age and gender, is important enough to get mentioned in news accounts, tallied in political polls, and recorded in government databases. Yet what that identity is supposed to tell us is still substantially in dispute. In many ways, whiteness resembles time as seen by Saint Augustine: we presume we understand it as long as we’re not asked to explain it, but it becomes inexplicable as soon as we’re put to the test.
A little more than a century ago, in his
essay The Souls of White Folk, the sociologist and social critic WEB Du Bois proposed what still ranks as one of the most penetrating and durable insights about the racial identity we call white: “The discovery of personal whiteness among the world’s peoples is a very modern thing – a nineteenth and twentieth century matter, indeed.”
Though radical in its time, Du Bois’s characterisation of what he called the “new religion of whiteness” – a religion founded on the dogma that “of all the hues of God, whiteness alone is inherently and obviously better than brownness and tan” – would have a profound effect on the way historians and other scholars would come to understand racial identity. In part this had to do with his insistence that a racial category like whiteness was more akin to a religious belief than a biological fact. Du Bois rejected the idea, still common in his day, that the races reflected natural divisions within the human species – as well as the nearly inevitable corollary that the physical, mental and behavioural traits associated with the white race just happened to be the ones most prized by modern societies.
That had been the view, for instance, of Thomas Jefferson, who had attempted to delineate “the real distinctions which nature has made” between the races, in his Notes on the State of Virginia, first published in 1781. It was also the view that would appear, at least in attenuated form, two centuries later in Charles Murray and Richard J Herrnstein’s Bell Curve
, which was published in 1994
. Murray and Herrnstein argued that “the most plausible” explanation for the differences between Black and white populations recorded on IQ tests was “some form of mixed gene and environmental source” – in other words, that at least some of the discrepancy owes to natural differences.
By the time The Bell Curve appeared, Du Bois’s assertion that racial categories were not biologically grounded was widely accepted. In the years since, the scientific evidence for that understanding has only become more overwhelming. A 2017
study examined the DNA of nearly 6,000 people from around the world and found that while that while some genetic differences among humans can be traced to various ancestral lineages – for example, eastern African, southern European or circumpolar – none of those lineages correspond to traditional ideas about race.
WEB Du Bois. Photograph: Keystone/Getty Images
If it’s easy enough for many people today to accept that whiteness is a purely sociological phenomenon – in some quarters, the idea that “race is a social construct” has become a cliche – the same cannot be said for Du Bois’s suggestion that whiteness is a relatively new thing in human history. And yet just as in the case of genetic science, during the second half of the 20th century a number of historians demonstrated that while Du Bois was off by a few hundred years, he was correct that it was only in the modern period that people started to think of themselves as belonging to something called the white race.
Of course, it’s important not to overstate the case: the evolution of the idea of whiteness was messy and often indistinct. As the historian Nell Irvin Painter has cautioned, “white identity didn’t just spring to life full-blown and unchanging”. It had important antecedents that included a growing sense of a pan-European identity; longstanding cultural associations that saw white as a symbol of purity and virtue; and bog-standard ethnocentrism.
Still, with only slightly exaggerated precision, we can say that one of the most crucial developments in “the discovery of personal whiteness” took place during the second half of the 17th century, on the peripheries of the still-young British empire. What’s more, historians such as Oscar and Mary Handlin, Edmund Morgan and Edward Rugemer have largely confirmed Du Bois’s suspicion that while xenophobia appears to be fairly universal among human groupings, the invention of a white racial identity was motivated from the start by a need to justify the enslavement of Africans. In the words of Eric Williams, a historian who later became the first president of Trinidad, “slavery was not born of racism: rather, racism was the consequence of slavery”.