Let's be honest, Sony Doesn’t Have Enough Original IPs

[The Mad Titan]

Says Sony CFO Hiroki Totoki

Sony Doesn't Have Enough Original IP, Says Company Leadership - PlayStation LifeStyle

Sony leadership reckons that the company doesn't have enough original IP, including its PlayStation division.

www.playstationlifestyle.net

“Whether it’s for games, films or anime, we don’t have that much IP that we fostered from the beginning,” Sony CFO Hiroki Totoki told Financial Times. “We’re lacking the early phase (of IP) and that’s an issue for us.”

 

[Jaguar93]

I disagree

 

[Gizmo_Duck]

OP:

 

[MeachTheMonster]

Another instance of sony stan feelings not matching up with real life

crazy

 

[Diondon]

OP:

 

[The Mad Titan]

Following the investment splurge, Sony's top executives argue that the group needs to be more directly involved in creating content at an earlier stage to get higher returns.

"Whether it's for games, films or anime, we don't have that much IP that we fostered from the beginning," said chief financial officer Hiroki Totoki, who is widely seen as Yoshida's successor, in a separate interview.

"We're lacking the early phase (of IP) and that's an issue for us," he added, noting that Sony has historically been better at finding a global audience for content that have already become popular in their home market.

Totoki said Sony also wanted to use its knowhow from its PlayStation Network service including payments, security and data analysis to improve engagement with Crunchyroll subscribers, and expand business opportunity through joint promotions. "About 30 per cent of PlayStation Network service customers watch anime, but only about 5 per cent have Crunchyroll accounts," Totoki added.

So far, Sony has leveraged its variety of media businesses to better profit from its acquired intellectual property, leading to hits in recent years including The Last of Us, which was converted from a PlayStation game into a hugely popular television series, and Uncharted, another video game adaptation for cinema.

 

[The Mad Titan]

Another instance of sony stan feelings not matching up with real life

crazy

Organic growth and Ip's

 

[MeachTheMonster]

Following the investment splurge, Sony's top executives argue that the group needs to be more directly involved in creating content at an earlier stage to get higher returns.

"Whether it's for games, films or anime, we don't have that much IP that we fostered from the beginning," said chief financial officer Hiroki Totoki, who is widely seen as Yoshida's successor, in a separate interview.

"We're lacking the early phase (of IP) and that's an issue for us," he added, noting that Sony has historically been better at finding a global audience for content that have already become popular in their home market.

Sounds like something @Fatboi1 would say about xbox

 

[Fatboi1]

How long until the OP figures out that they're talking about Sony as a whole and not just Playstation?

 

[MeachTheMonster]

How long until the OP figures out that they're talking about Sony as a whole and not just Playstation?

Whether it’s for GAMES, films or anime, we don’t have that much IP that we fostered from the beginning,”

 

[Fatboi1]

How long until the OP figures out that they're talking about Sony as a whole and not just Playstation?

 

[Pull Up the Roots]

The reason threads like this fall flat is because you dudes have to distort reality to fit your narratives.

 

[The Mad Titan]

How long until the OP figures out that they're talking about Sony as a whole and not just Playstation?

Dudes trying to separate Sony from the PlayStation even though he made sure to include games.

The reason threads like this fall flat is because you dudes have to distort reality to fit your narratives.

But I'm the one trying to fit a narrative


The dude at the top. Is telling you what it is, sorry you don't like it.

 

[Inertia Creeps]

How long until the OP figures out that they're talking about Sony as a whole and not just Playstation?

The literal first word out of the CFO's mouth in the quoted statement is GAMES.. but in Pony stan land "aCkTuAlLy he was REALLY talking about films!! ". Although to be fair, when it comes to uninspired, historical flops forcing a complete rethinking of corporate strategy... Sony's film division producing bangers like Morbius and Madame Web DOES go hand in hand with Lim Lyin's sinking ship GAAS initiative producing all-time failures like Concord so...

 

[Pull Up the Roots]

The dude at the top. Is telling you what it is, sorry you don't like it.

What don't I like? Elaborate.