the problem is when she was actually poppin, too much emphasis was put on her crazy antics. it was never about the music. people bought into her as a character. it was shocking ... people would watch on some "what is she gonna do next?" type shyt..
that's pretty much worn off, and I guess her music wasn't enough to keep people interested. Interscope has this problem all the time. Look at 50... Not saying 50 isn't dope or anything like that, but lets be real... people bought into 50's persona initially, not his music. Albeit he was making good music, but his "music" isn't what landed him his own film, made him a megastar, etc. it was his persona. The dude came into the Hip Hop straight bullying people, and he had a story and look that backed him. It was new and fresh. 50 could diss the entire industry right now and people wouldn't care, but in 2005.. that shyt was turning heads
All them extras simply ain't enough to keep people interested in your music. Kanye is character, and a huge diva... but its still about the music with Kanye. Whether you think it's amazing, garbage, etc. It's never been about anything else.