Lady Gaga's 'ARTPOP' flop expected to lose label reported $25 million in marketing costs

[Real]

Yeah...she needs to change up her gimmick. Reinvent herself. Thats how Madonna stayed relevant for so long.

 

[Digga38]

why would they put in 25 mill for marketing....?

 

[Mr. Somebody]

what the fukk is that?

Lady Gaga using art to hide the insecurity she feels looking in the mirror.

 

[SpacelySprockets]

Lady Gaga using art to hide the insecurity she feels looking in the mirror.

Its demonic to judge people

ok so how much do you think they put behind that push?

as far as lady gaga, honestly as sad as it makes me to say this, the broad didnt do any crazy stuff recently, thats why no one is paying attention to here...

Not sure why you expect me to know this they paid for the video and the premier performance on The Voice.. how much do u think?

 

[ℒℴѵℯJay ELECTUA]

oh shyt, this is pretty big..so her fanbase went to sleep or took a permaent vacation?

 

[Mr. Somebody]

Its demonic to judge people

Im just saying friend she wears a lot of masks. You become what you pretend you are. Masks are not the real you.

 

[scuba]

why would they put in 25 mill for marketing....?

Thats how the industry works... still that number seems absurd i woulda thought like 10 mill... well whatever man... they better put that next single out

 

[Atlrocafella]

Damn. 50-100 people about to lose their job?

 

[Da King]

Only 250k?



This bytch went from 1 mill first week to not even doing Miley Cyrus numbers

 

[360dagod]

Damn homie... 25 million promo campaign... its literally insane when you sit down and think about it...

i remember telling dudes someone like eminem had to go double plat just to break even and folks thought i was crazy... its all about expectations man...

yea nikkas dont understand ROI=Return on Investment

 

[Da King]

How much do you think 50 owe based on all them flop singles he pushed out... adam levine, eminem, kendrick lamar, snoop dog, roll out on the voice... i mean they put a lot of bread behind dude

Adam Levine wasn't lacing that hook for free

 

[scuba]

Lady Gaga using art to hide the insecurity she feels looking in the mirror.

You definitely right, but this is what artists do, all of them from big to small... thats kinda the cliche analysis of the whole 'creative' persona. As far as lady gaga her sh!t is so far out there that I dont think anyone even her core fanbase thinks it is 'real' she is more like a performance artists with costumes. I think the problem is she has to bring it down a notch to where people think she is really nuts and not just a costume designer.

 

[No_bammer_weed]

oh shyt, this is pretty big..so her fanbase went to sleep or took a permaent vacation?

Her "fan base" is a fickle trend following crowd, that either grew out of liking shtty pop music, or moved on to someone "cooler" and more relevant. To the latter, Gaga is the sht their older sister liked, and they want something new.

And lol @ 25 million being spent on marketing this album. The fukk they did....they spent 5 million at the most, and pocketed the rest, knowing that when the album flopped they could continue the corporate American tradition of simply laying off hard working, lower level employees in order to put a smile on shareholder's faces. Hey...MERRY CHRISTMAS. You're fired!

 

[Uncle_Ruckus]

prolly spent half the budget on that flying dress.

isn't k. dot on the album?

 

[scuba]

Her "fan base" is a fickle trend following crowd, that either grew out of liking shtty pop music, or moved on to someone "cooler" and more relevant. To this crowd, Gaga is the sht they're older sister liked, and they want something new.

And lol @ 25 million being spent on marketing this album. The fukk they did....they spent 5 million at the most, and pocketed the rest, knowing that when the album flopped they could continue the corporate American tradition of simply laying off hard working, lower level employees in order to put a smile on shareholder's faces. Hey...MERRY CHRISTMAS. You're fired!

Who knows maybe the 25 million dollar flop IS the marketing campaign