Lady Gaga's 'ARTPOP' flop expected to lose label reported $25 million in marketing costs

[The_King_of_Everything]

Underwhelming sales for Lady Gaga's new album "ARTPOP" — despite a promo campaign that cost Interscope Records $25 million — is expected to force holiday layoffs at the label, according to a new report.

First-week sales of roughly 250,000 copies are projected for the rock diva's new release, according to a story published at Examiner.com on Saturday.

Bing: Find reviews for 'ARTPOP'

TheWrap's calls to the singer's reps and Interscope on Sunday weren't immediately returned.

"ARTPOP" could still debut at No. 1, but that would be a 75 percent drop from the first week sales of her hit "Born This Way" two years ago, and that one sold more than a million copies in its first week.

To put that in perspective, Miley Cyrus' "Bangerz" launched with first-week sales of 270,000 last month. Two weeks later, Katy Perry's "Prism" debuted with 286,000 first-week sales. Neither are considered breakout hits.

Also from TheWrap: Lady Gaga on 'SNL': Madonna Bad Covers Sketch, 'Cheap' Applause and Self-Deprecating Jokes (Video)

The soft sales for Gaga's latest, coupled with the massive promo spend, could cause layoffs of between 50 and 100 Interscope employees, most likely around Christmas, according to the report.

The singer's new album could get a boost from her guest hosting stint on "Saturday Night Live." But her last tour failed to sell out, reviews of "ARTPOP" have been mixed and its first single, 'Applause," peaked at No. 5 on the charts.

Interscope Records, based in Santa Monica, Calif., was founded by Jimmy Iovine in 1989 and is a part of the Universal Music Group. The label is home to more more than 100 artists, including Eminem, the Rolling Stones and Madonna.

GAWT DAYUM

 

[scuba]

Damn homie... 25 million promo campaign... its literally insane when you sit down and think about it...

i remember telling dudes someone like eminem had to go double plat just to break even and folks thought i was crazy... its all about expectations man...

 

[SpacelySprockets]

@nikkaz In Paris

 

[SpacelySprockets]

This bytch just pushed Street King Immortal back another year

 

[The_King_of_Everything]

Damn homie... 25 million promo campaign... its literally insane when you sit down and think about it...

i remember telling dudes someone like eminem had to go double plat just to break even and folks thought i was crazy... its all about expectations man...

nikka you know what I could do with 25 mill

 

[scuba]

This bytch just pushed Street King Immortal back another year

How much do you think 50 owe based on all them flop singles he pushed out... adam levine, eminem, kendrick lamar, snoop dog, roll out on the voice... i mean they put a lot of bread behind dude

 

[Canada Goose]

Em won




No attention whoring tactics from Em, a recluse from Detroit outsold one of the biggest attention loving artists in Music



Looks like she will need a Em stimulus package

 

[Mr. Somebody]

She came from behind those curtains and it was to much for friends, friends.

Came out like this

The mask came off and she looked like this,

And friends were like this.



Its so demonic, friends.

 

[SpacelySprockets]

How much do you think 50 owe based on all them flop singles he pushed out... adam levine, eminem, kendrick lamar, snoop dog, roll out on the voice... i mean they put a lot of bread behind dude

My Life was the only single Interscope put money behind and really pushed, We Up and Major Distribution were all funded and pushed by 50 Cent himself so I doubt he owed much

 

[Silkk]

Hopefully she leak her sextape now

 

[thaKEAF]

great

 

[ROFL_GUY]

@ the disgust in his face

guarntee hes laughin his ass off rite about now @ this gimmick bytch

 

[Larry]

J. Cole sold more than lady gaga is first week

 

[scuba]

ok so how much do you think they put behind that push?

as far as lady gaga, honestly as sad as it makes me to say this, the broad didnt do any crazy stuff recently, thats why no one is paying attention to here...

 

[AkaDemiK]

She came from behind those curtains and it was to much for friends, friends.

Came out like this

what the fukk is that?