UpAndComing
Veteran
It literally states it in the article what it is
And this is in the article:
"Ricciardi said -- and the athlete contract states -- that Nilly's deals are not loans but licensing agreements. If an athlete doesn't earn enough NIL money within the contracted time frame for Nilly to recoup its investment, he or she is not responsible to pay back any part of the upfront money. Ricciardi compared the deals to advance payments musicians receive in exchange for future royalties.
"There's no interest rate. There's no requirement to pay back," Ricciardi said. "It's purely a licensing deal. I would be surprised if those people thought that music advances were high interest loans."
You're obviously clueless about these types of business practices. Another similar deal are Mining and Oil & Gas companies extracting raw materials in Agricultural small towns and paying the Farmer who owns the land upfront Mineral rights licensing/royalty payments to use the land