Euphoria is basically Kendrick laying out all the PERSONAL reasons he and Drake needed to have it out. It didn’t need to get personal as far as wife, kids, and pedophilia allegations but neither of them actually liked each other going back years and Kendrick put it all on front street.
“I hurt your feelins? You ain’t wanna work with me no more ok.”
Surprised you wanted that feature request/ you KNOW we got some shyt to address”
“Fabricate stories on the family front because you heard Mr Morale/A pathetic master manipulator/ I can smell the tales on you now”
“I don’t like you poppin shyt at Pharrell for him i’ll inherit the beef.”
“I like Drake with the melodies/ I don’t like Drake when he acts tough”
“Try cease and desist on the Like That record!/ Oh what you ain’t like that record?!?”
The shyt was always personal between the two.
The vast majority of that stuff, if not all of it was predicated on rap shyt.
This is what I was trying to tell nikkas about Bis vs. LL when they said no battle has ever jumped off JUST because of rap. From Control til Like that, everything stemmed from rap.
And again, there was supposedly a direct conversation between Kendrick and Drake where he told him to keep it rap. We know Drake was spreading money around his way for dirt, we also know there were leaks in his camp that telegraphed what angles Drake was going to take, that's the shyt they needed to address.
That wasn't no AI. Euphoria was actually an offering of mercy when you think about it lol