Kendrick Lamar doing the SuperBowl Halftime show

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I don’t know why people are saying next year’s Superbowl performer will be Lilly white. This man Kendrick just put on the most viewed halftime performance of ALL TIME! This should be looked at as a clear and present victory for Jay-Z and company and they should double down on getting black, relevant artists to headline. Hell unless they can secure Taylor Swift or Adele going young and black is the best option.
 

VegetasHairline

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I don’t know why people are saying next year’s Superbowl performer will be Lilly white. This man Kendrick just put on the most viewed halftime performance of ALL TIME! This should be looked at as a clear and present victory for Jay-Z and company and they should double down on getting black, relevant artists to headline. Hell unless they can secure Taylor Swift or Adele going young and black is the best option.
The fact that the Kendrick had the year he had plus the Chiefs going for a 3-peat helped viewership. That's definitely a factor. You're not gonna get a perfect storm like that for next season.
 

Pseudo

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The fact that the Kendrick had the year he had plus the Chiefs going for a 3-peat helped viewership. That's definitely a factor. You're not gonna get a perfect storm like that for next season.
How successful was the Jay era compared to previous ones?
 
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