he just stopped releasing pop hits is all. Got scared into switching up his formula.
sure, that video with the "GREASE The Musical" theme was kinda the lotion-textured straw that broke the camel's back & made him look really extra EXTRA extra soft. But regardless, he still pushed past that with 'New York' so it should've been all good.
His disses were actually remarkably hard ("Your mom is a crackhead, & Kim is a known slut, so what the fukk you think Hailey gon be when she grow up?!" is still probably burning slow). His team was on trial by the FBI, so he really didn't need to worry bout his street cred too much actually.
All he had to do was bounce back with more Pop jams from that point, even bigger & brighter. Some poppy triumphant perseverance jam with Justin Timberlake or Jennifer Lopez or some ish, followed by fifty-thousand fluffy odes to how much his baby holds him down...
But instead, all the singles he released after that was scared of offending the streets, even the R&B jams -- Thug Love with Bobby Brown?? & That RKelly song wasnt tryin to be an overt pop-smash crossover either. & Then his window eventually closed.
That's where he dropped the ball.