Lmao what is so special about his podcast that he needs to "own" in lieu of the tens of millions of dollars he turned down? Please tell me what old episodes have you gone back and rewatched? What merchandise of Joe Budden have you purchased and will continue to purchase decades from now? And I say this as a fan of Budden. But it's one of the dumbest "business" decisions I've ever heard. His content is time sensitive. They talk about current events from the previous week that isn't relevant once that week has passed. No one will revisit any of his podcast episodes 1 year, 2 years, 5 years, etc down the line. There is no long term value in it for you to protect. Also every major company sells out a part of their "ownership". Bezos only "owns" 10% or so of Amazon. Elon Musk only "owns" 20% of Tesla.If he would’ve signed the Spotify deal he wouldn’t have owned his own (current) network.