More old head emcees (and J. Cole not even an old head) should be doing this. We would have much of the bullshyt out there had 90's nikkaz weren't so selfish and passed on the jewels to the next generation like hip hop USED to been. All those 90's rappers HAD mentors schooling them the game and everything. Big L had Lord Finesse, Biggie had Mr. Cee, Jay-Z had Big Daddy Kane, Nas had Large Professor... all of those emcees had mentors and those that came before them schooling them. But NONE of these kids today have any kind of mentorship, yet those same folks from the 90's shyt on them when they should of reached out. So, salute to J. Cole for at least attempting this... it may not benefit musically, but it's a bridge created.