Keep it simple. Sell authentic food that you know how to cook from experience and keep the menu to minimum. Do your reasearch and connect with suppliers that can sell items to you wholesale.
Dont fall into the
"Italian Burger with Japanese Kobe beef. Served on top of a grilled, garlic, parmesean buttered French bun from France, topped off with aoili, pickled chinese veggies, all natural, pasteurized mozorella, with marinara dipping sauce made from organic roma tomatoes importated straight from itlay.
Served with all natural, all organic idaho potatoe french fries, deep fried in organic, gourmet vegetable oil and seasoned to perfection.
Homemade, all natural ketchup on the side = $1 extra.
$17.99"
Bullshyt