**ITS OFFICIAL** Walt Disney buys 21st Century FOX

Brandeezy

Brandeezy

Superstar
Joined
May 11, 2012
Messages
20,225
Reputation
2,771
Daps
56,532
Reppin
East ATL
:snoop: is Iger an idiot, what did he expect to happen? And they really got execs out here worrying if a Fox indie film is alienating the Disney brand? :dead:
 
Norrin Radd

Norrin Radd

To me, my board!
Joined
Jun 9, 2013
Messages
48,178
Reputation
10,017
Daps
221,626
Reppin
Zenn-La
Disney Drops Fox Name, Will Rebrand as 20th Century Studios, Searchlight Pictures

The mouse has officially killed the fox.

In a move at once unsurprising and highly symbolic, the Walt Disney Company is dropping the “Fox” brand from the 21st Century Fox assets it acquired last March, Variety has learned. The 20th Century Fox film studio will become 20th Century Studios, and Fox Searchlight Pictures will become simply Searchlight Pictures.

On the TV side, however, no final decisions have been made about adjusting the monikers of production units 20th Century Fox Television and Fox 21 Television Studios. Discussions about a possible name change are underway, but no consensus has emerged, according to a source close to the situation.

Disney has already started the process to phase out the Fox name: Email addresses have changed for Searchlight staffers, with the fox.com address replaced with a searchlightpictures.com address. On the poster for Searchlight’s next film “Downhill,” with Julia Louis-Dreyfus and Will Ferrell, the credits begin with “Searchlight Pictures Presents.” The film will be the first Searchlight release to debut with the new logo. “Call of the Wild,” an upcoming family film, will be released under the 20th Century banner, sans Fox.

Those logos won’t be dramatically altered, just updated. The most notable change is that the word “Fox” has been removed from the logo marks. Otherwise, the signature elements — swirling klieg lights, monolith, triumphal fanfare — will remain the same.

Insiders characterize the change as rather inevitable. Disney’s $71.3 billion acquisition of 21st Century Fox last March included the 20th Century Fox film and TV studios, but not the Fox broadcast network or Fox News, which remained part of Fox Corp. under CEO Lachlan Murdoch. That automatically injected a level of brand confusion at odds with the highly differentiated divisions within Disney’s ranks, and Fox Corp. has no reason to change its name.

The original 20th Century Fox was formed in a merger in 1935 between Twentieth Century Pictures and Fox Film Corporation. The company’s art deco searchlight logo and rousing theme song became an iconic Hollywood brand, and the studio released some of the most beloved and successful movies in Hollywood history, including “Avatar,” “Titanic,” “Home Alone,” “Die Hard,” “Alien,” “Star Wars: A New Hope,” and “Planet of the Apes.”

Rupert Murdoch’s News Corp. bought 20th Century Fox in the mid-1980s, along with a suite of American television stations, which allowed Murdoch to create the Fox TV network. Fox’s TV programming set itself apart with a slate of irreverent and provocative shows that deliberately pushed the envelope of what was possible on broadcast television. Murdoch further expanded the Fox brand with the 1996 launch of Fox News, which established a (highly lucrative) reputation for conservative partisanship; by the time of Disney’s acquisition, Fox News had also weathered multiple sexual misconduct scandals.

All of it added up to specific associations with the word “Fox” in the media landscape that proved to be anathema to Disney’s scrupulously maintained family friendly brand.

As one insider puts it, “I think the Fox name means Murdoch, and that is toxic.”
Click to expand...
giphy.gif
 
Conz

Conz

Superstar
Joined
May 12, 2012
Messages
8,664
Reputation
674
Daps
18,535
i hate Fox News so much, this doesn't bother me. i mean, it's much deeper than that and Disney is an evil world swallowing company, but i hate Fox News so fukkin much that the name "Fox" only elicits negativity in me at this point. and i know Disney doesn't own Fox News or the tv network, but still, i hear that name and i immediately think of some smarmy c*nty white woman reading bullshyt "news."
 
You must log in or register to reply here.
Top