Born: May 1 st to the parents of Mr. Sidney and Mrs. Corratta Walker, the youngest of 6 children. Greg attended, Public School 157; Intermediate High School 162 and then Printing/ Graphic Communications High School. Greg was then led to find something that would allow him to become a little independent monetary wise so, he found short lived gainful employment with the NYC Department of Personnel as an Office Aide. But, something was missing and Greg would not stay put for long. Greg loved fashion, music the movies, and all its diversity, his favorite however, was the music. He loved to dance as a young child and take a stab at singing, suffice to say, he moved to working behind the scenes of the music industry. Thus his journey began.
Upon leaving the white collar arena, Greg stepped out on faith and created his own company called; Celebrity Entertainment Group. His close and dear friend, Shelly Brooks, who handled Public Relations and Brand Marketing for artists and well known personalities in the entertainment business believed in him and obviously saw potential in him thereby providing Greg with office space at 314 West 53 rd Street, which was the catalyst that moved Greg into working with his first major client who was none other than the legendary, Sylvia Robinson, during the height of the Sugar Hill Gang Era. Sylvia Robinson wrote Greg his first check in the amount of $3000.00, which made him realize he had a knack for this arena and could be a great contender. This was the launching pad that spring boarded Greg into what would become his legacy.
Greg took on the fashion and music industry one rem at a time; first Stylist to the Stars. He styled well known artist such as: the music group 112, solo artist Ginuwine, music trio 3LW, and his most infamous group, The Ruff Ryders which included: Eve, DMX, Lox and none other than Kaseem “Swizz Beats” Dean, many of whom Greg remains close and dear friends with to this day. In the interim, Greg was being mentored by some of the most influential executives and artist in the business; his mother, Corratta, who had connections and resources at the Apollo Theatre, Sandra DaCosta and Laverne Perry, both from CBS, Melba Moore of Capitol Records, Beverly Paige, Sr. VP at Island Def Jam/ Universal Records, Elliot Horne and Gary Thomas of RCA, and Steve Manning who worked with the Jackson Five. Greg also was able to intern at the Howard Bloom Agency of Public Relations in NYC with Beverly Paige. While at Howard Bloom, Greg worked with major talent from KISS to The Jacksons. Greg also interned at Padell, Nadell, Fine and Weinberger, LLP; one of the major business management firms around. It was here that Greg was given that golden thread of opportunity to not only work with the likes of Barbara Streisand, Madonna, Robert DeNiro, Vincent Herbert and Luther Vandross, but to learn how to negotiate the deal and be a closer, like his affectionately called godfather of the business, Mr. Bert Padell. Who Greg says; “taught me how to present, negotiate, and close the deal, all the while making the artist feel like they are the most important person in the room”.
Greg, moved on to marketing several major hip-hop inspired clothing lines, one of which was; Machine Wear, aka, MAC Gear/Pure Playaz, which led him to meet and work with Ms. Wendy Williams giving her first endorsement deal. In 1999, Greg made a major business move which led him into a meeting with Mrs. Tina and Matthew Knowles after meeting Destiny Child which was an up and coming female group which resulted in Beyonce inking a $15 million dollar clothing line deal with KHNY, a privately held family manufacturing company. But through all of this, Greg never forgot his roots or where he was reared up. He loved and still loves his community home, St. Mary’s Housing development in the South Bronx.
The give back for Greg was to make those whom he knew and loved in his family and community feel loved, happy and safe. He created and implemented a yearly summer basketball league tournament for what would go on for approximately 7 years. These summer leagues were held in the development where he grew up and Greg financed all aspects of the tournament from the basketball outfits for the players, to the purchase of the trophies, to the paying of salaries for the coaches and even given small monetary stipends to the players, all the while doing what he loved to do and that was be a fixture in the Fashion and Music industry.
Why do that to your kid
