It depends how you define "star".
Wins matter. That's why they pushed so hard that CAWdy beat Seth 3 times in a row. Clearly they were trying to push CAWdy at that level and separate him from everyone else.
The whole reason this thread exists is because of the perception that WWE's roster is weak and doesn't have star power. The guys who are seen that way are part-timers (Brock/Roman).
So 2.5 mil ppl were watching the Reigns-Riddle match, the biggest audience WWE has had in a while watching TV. I'm sure most ppl were watching because of Reigns, because he rarely wrestles on TV and because he's truly a star who NEVER LOSES. When was the last time he got pinned? I can't even remember.
Not saying Riddle should basically go undefeated after that match, but my thing is this. Even if you think everyone was tuning in because of Reigns - Riddle WAS his opponent and he IS over. So ppl who don't normally watch might tune in & see this guy is over, having a great match and go aight, this dude is legit. Let me check him out next time and see what's up.
So that person turns on RAW a couple days later and sees him basically get squashed and then get his ass kicked after the match.
It's not gonna change the fact that he's popular & ppl like him, but to me you had a chance to try and put someone on a different level from everyone else. You don't get those chances very often in wrestling now a days. I don't fukk w/ Riddle like that but I would have gone with the momentum off that match and the rating and see where it goes. But he gets beat and it's just the same ol shyt.
I do think wins and losses matter too an extent of course, but that’s not the be all end all to making someone.
It’s literally as simple as being over with paying audiences. The New Day could never sniff another title again and that won’t change the fact that they are stars. People recognize them in public. They move a shyt ton of merch. In this wrestling world, they are as big as anyone could hope to get. That’s not changing with a win or a loss.
The issue is that ya’ll expect a “star” to be literally John Cena or The Rock. There’s only a handful of guys that make it to that level. Everyone doesn’t need to transcend the sport to be a star within it.
You don’t have to do Drake numbers to be a rap star. There’s levels. Not many will ever be on the tier ya’ll unfairly hold over these wrestling dudes heads.