I think Bron is a step below MJ/Kobe level. does Bron really have obsessive fans overseas like the other two? Maybe I’m selling it short.
To me Bron and Shaq are similar in this way. Both win with physicality and that isn't as appealing to global audiences that grew up on soccer where skill is paramount. Its why Jordan and Kobe are more popular globally. Kobe plays basketball like the great soccer players play soccer.
In soccer the great players are called genuises because of their trascendant skill. Kobe was a genius when it came to basketball with his unmatched skill. That is why he's arguably the most famous basketball player of all-time.