The current attempt to kill touring may be the last straw as artists realize how fukked they are on major labels. Multiple artists across multiple genres have recently fallen prey to a record label allowing some private equity bozo to book them an arena tour they can't fill, because "on paper" it's more profitable than the smaller venue tours. Those smaller venues were once the bread and butter for artists, who could simply live on the road for a year 6-12 months and make bank.
IMO it's always interesting to watch artists who are on the verge of being the next superstar, to see how their shyt is being handled. Right now that means watching Chappell Roan. She just added a bunch of tour dates in the Midwest, in between the various big festivals she's attending. A lot of her shows are amphitheaters, which are 5k-20k venues that artists used to tour before moving on to arenas. However the bulk of her tour was announced last year, before she blew up. Flip side SexyRed's upcoming tour (many dates of which are arenas) was announced after she "blew up" yet it looks like she's going to fail to sell it out. We'll know for sure in a couple weeks.
My point is that this shyt falls apart when a label decides that the things the small things are no longer important. Over a decade ago they decided A&Rs (and artist development) wasn't important. Now they're deciding building (or maintaining) fanbases through touring is no longer important. I think Roan's success is likely an exception to the rule, and instead of realizing that her touring small venues over the last year is a major reason she's blowing up, someone in a suite is looking at numbers that say "if we had put her in an arena in September 2023, her current tour would have made x more due to later sold out dates out weighing the earlier dates struggling..." No you retard, her tour would have been cancelled months ago if that was the case.