There's no such thing as "house money" in the NFL. The objective is to get into the playoffs where it's single elimination. Teams have won the Super Bowl out of the Wild Card position.
Ask Dan Marino about "house money". He reached the Super Bowl as a rookie and never went back.
There is such a thing as games being seen as "must win" for QBs and coaches especially, where if they lose they are subject to either getting fired or discussion all offseason of getting replaced. Green Bay is not in that position, at all. If they lose their fans and media feel mild disappointment, but gratefulness for the year.