These dramatic commercials, the webisodes, the hashtags, etc.
I mean, the dude tore his knee up just like hundreds of other athletes have in the past. Some come back ok, some tear the shyt right up again, some are never the same again.
What if the poor guy gets hurt again? Are they gonna have a campaign for every injury he gets?
Wasn't the word that he possibly wasn't gonna play the entire year anyway?
Adidas is milking this investment. Hope it works out.
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