Why Instagram’s founders are resigning: independence from Facebook weakened
Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. A source said that a few times a year they’d clash before resolving things. Those clashes included “Sharing back to Facebook. Kevin wanted to keep the sharing on Instagram but at some point Mark wanted content production on Instagram to flow to Facebook. But things got more heated lately. “Recently Mark decided to pull all of the links to Instagram from Facebook.”
The evidence of that standoff can be seen in Facebook, which last year confirmed it was adding a shortcut to Instagram to its bookmarks menu. That shortcut has since disappeared. This year, some Instagram users started getting both Facebook alerts inside their Instagram notifications tab, and seeing a Facebook button with red notification counts inside Instagram’s settings menu.
In a statement (and Instagram post), Systrom and Krieger wrote that “We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Zuckerberg gave his own statement to TechCrunch, stating “Kevin and Mike are extraordinary product leaders and Instagram reflects their combined creative talents. I’ve learned a lot working with them for the past six years and have really enjoyed it. I wish them all the best and I’m looking forward to seeing what they build next.”
It's been a good run. Now Facebook is about to 'Facebook' up Instagram even more... this could be the beginning of the end of Instagram as we know it brehs