In case you’re wondering why you see her everywhere
The hip-hop mogul and son of Universal Music Group CEO Lucian Grainge on the demise of the major labels, his fiancee Sofia Richie and the whole nepo-baby thing.
www.latimes.com
For your time
He's married to Lionel Richie's daughter.
No, he owns the label she’s signed to.
Her manager is Jimmy Henchman, Jr.
The rap game been done, it doesn't make a difference whether or not shes a plant
The keys to the kingdom of this thing we call hip hop are being handed down generation to generation from one white hand to the next.
And people swear black people control Hip-Hop. Black people are just the engine and the fuel. They ain't choosing the direction the car is going.
If you ever wonder why Hip Hop has turned into a modern day minstrel show a million times over...now you know.
The people running the culture right now aren't even from the culture. So what you're seeing pushed everywhere, is their interpretation of what Hip Hop is and should be. It's Bamboozled all over again.
So dude manages crappy/troll/plant artists???
It's the same sh*t because that's what all of these artists are seeing resonating with listeners.
This isn't the 90's where you can make a variety of sh*t. Even the vets and established artists are trying to make the kinda music that the newer artists are, so that they can stay afloat. People are killing Busta right now for making a track that sounds like the sh*t these new acts are making and are criticizing him for not bringing vintage Busta back. But artists feel they have to follow now. They're all too scared to either lead or do their own thing.
And THIS is what I was telling that dude matt that this is THE problem with hip hop these rappers not the people in CONTROL... you gonna run up on the head of the snake and demand change or you just gonna blame some dumb crash test dummy doing what the master says...
Elliot Grainge has criticised major record companies as ‘a conveyor belt’
www.ft.com
Warner Music takes majority stake in label run by son of top rival
Elliot Grainge has criticised major record companies as ‘a conveyor belt’
8 minutes ago
Among the artists backed by 10K Projects is the rapper Ice Spice © Jason Koerner/Getty Images
Warner Music has acquired a majority stake in record company 10K Projects, the upstart label behind the rapper Ice Spice, for an undisclosed sum, according to a person familiar with the matter.
10K Projects was founded in 2016 by Elliot Grainge, the son of Universal Music chief Lucian Grainge — Warner Music’s rival.
Warner, the third-largest music company behind Universal and Sony, views the deal as a way to invest in the next generation of leaders in the music business and on up-and-coming talent.
In spite of his father’s role atop the music industry, the 29-year-old Elliot Grainge recently criticised major record labels, telling the
Los Angeles Times that they are “a conveyor belt” whose power has been “completely decimated” in the past few years. “Essentially they’re a bank,” he said.
10K Projects will exist as its own label within Warner Music’s portfolio, which includes Atlantic Records, Elektra and others. Elliot Grainge will continue as chief executive of 10K.
Grainge on Tuesday said the deal “provides us with the backing, the collective expertise and vision to empower our artists and our employees on the next phase of our journey”.
Warner did not disclose the terms of the transaction, describing it on Tuesday as a “joint venture” with 10K Projects. “Together, we’ll grow our investment in artistry and accelerate the pace of our innovation,” said Robert Kyncl, Warner Music chief executive.
The deal comes as Warner and the other major labels, who combined control two-thirds of the music market, have been buying up independent record companies.
Warner in 2021 agreed to buy hip-hop label 300 Entertainment for more than $400mn, as well as Russian indie label Zhara Music. Sony Music in 2021 paid $430mn to buy independent music company AWAL.
Warner Music, home to Dua Lipa, Lizzo and Ed Sheeran, is controlled by Access Industries, the holding company for Ukrainian-born billionaire Leonard Blavatnik, through supervoting shares.
Shares in Warner Music have fallen about 5 per cent this year. Warner reported it made net profit of $124mn in the second quarter, as revenue rose 9 per cent from a year ago to $1.6bn. “We continue to invest in new creative talent,” Kyncl told investors last month.