Ice Spice’s manager is the son of millionaire UMG ceo lucian grainge

[African Peasant]

The keys to the kingdom of this thing we call hip hop are being handed down generation to generation from one white hand to the next.

And people swear black people control Hip-Hop. Black people are just the engine and the fuel. They ain't choosing the direction the car is going.

 

[Awesome Wells]

If you ever wonder why Hip Hop has turned into a modern day minstrel show a million times over...now you know.

The people running the culture right now aren't even from the culture. So what you're seeing pushed everywhere, is their interpretation of what Hip Hop is and should be. It's Bamboozled all over again.

 

[CoCKy GeNiuS]

Oh ok I see it clearly now. Her rise to the top was through power, wealth, and unlimited resources. She's literally just a top mascot for the big hats.

 

[Trav]

Her music is some sort of sick joke/experiment on the human brain/society but I'm not mad at her for gettin' to the

 

[ISO]

Her music is some sort of sick joke/experiment on the human brain/society but I'm not mad at her for gettin' to the

It’s really not that serious she makes cute lil songs for women you aren’t the intended demographic

Boy’s a Liar being an experiment on society do ya even hear y’all selves

 

[Rev]

wasn't this Grainge dude the main person behind the huge 6ix9ine push before he went to jail?

 

[Astroslik]

wasn't this Grainge dude the main person behind the huge 6ix9ine push before he went to jail?

Yup

 

[br82186]

So dude manages crappy/troll/plant artists???

 

[ISO]

If you ever wonder why Hip Hop has turned into a modern day minstrel show a million times over...now you know.

The people running the culture right now aren't even from the culture. So what you're seeing pushed everywhere, is their interpretation of what Hip Hop is and should be. It's Bamboozled all over again.

In the article it literally says he signs artists based on analytics…

From the get-go, Grainge says, the idea for 10K was to use fine-grain data collected online to identify new artists with small but fervent audiences that could be quickly scaled up.

“We could tell you about our research department, but then we’d have to kill you,” he says.

The explosion of TikTok at the beginning of the pandemic confirmed what Grainge and his co-presidents, Friedman and Talamo — whose influencer-management company, Homemade Projects, became a part of 10K last year — say they already knew by then: that the most efficient way to reach coveted Gen Z consumers was through influencers promoting songs in short-form videos.

Which means the consumers have more of a say than ever in determining which acts get signed and pushed.

By and large today it is the culture selecting which artists blow up especially in a scene as localized as the Bronx drill scene that Ice Spice came from…

The truth is that it’s y’all who have long fallen out of touch with the culture and look at today’s hip-hop through a hypocritical critical lens.

 

[Trav]

It’s really not that serious she makes cute lil songs for women you aren’t the intended demographic

Boy’s a Liar being an experiment on society do ya even hear y’all selves

there were people literally upset last night that the person who made the above didn't win an award. Am I supposed to take THAT serious??

 

[ISO]

there were people literally upset last night that the person who made the above didn't win an award. Am I supposed to take THAT serious??

That song is for young women you are not the intended demographic.

 

[tremonthustler1]

If you ever wonder why Hip Hop has turned into a modern day minstrel show a million times over...now you know.

The people running the culture right now aren't even from the culture. So what you're seeing pushed everywhere, is their interpretation of what Hip Hop is and should be. It's Bamboozled all over again.

have you see then music that acts without deals put out lately? It's the same shyt.

 

[Awesome Wells]

have you see then music that acts without deals put out lately? It's the same shyt.

It's the same sh*t because that's what all of these artists are seeing resonating with listeners.

This isn't the 90's where you can make a variety of sh*t. Even the vets and established artists are trying to make the kinda music that the newer artists are, so that they can stay afloat. People are killing Busta right now for making a track that sounds like the sh*t these new acts are making and are criticizing him for not bringing vintage Busta back. But artists feel they have to follow now. They're all too scared to either lead or do their own thing.

 

[Marlo Barksdale]

In the article it literally says he signs artists based on analytics…


Which means the consumers have more of a say than ever in determining which acts get signed and pushed.

By and large today it is the culture selecting which artists blow up especially in a scene as localized as the Bronx drill scene that Ice Spice came from…

The truth is that it’s y’all who have long fallen out of touch with the culture and look at today’s hip-hop through a hypocritical critical lens.

No it means "the powers that be" have advanced to using A.I., controlling the algorithms and shadowbanning if you don't break bread buying ads.


The culture is in the worst space it's ever been. And when I say "the culture" I'm meaning Black culture. Yungins don't have any OGs guiding them and it's showing in all aspects.


This isn't "falling out of touch" as much as the yungins have truly lost their way and are not all Marlo's with no rules (The Wire reference).

 

[Yehuda]

He looks like a mixture of and ol boy from this meme