That would require a lot of investment actually so I agree with you, it makes sense. You have your big time artists who' you'll throw money at cause it comes back double. Then you got your stars in the fold who get feature money and could be your next it factor if they're good. Then you have your ice spice, you use that artist to make a very quick buck and have some cultural influence, this could Segway into another artist too, but this artist is relatively cheap to use cause their music and image is so dumbed down the logistics are too, plus you probably can sign them to a lop sided deal so at worst it's a write off and at best you get a cultural moment.Call me a tinfoil hatter, but I feel like labels don't want certain Artists to get to big. That or they dont mind her being a loss leader