Celebrity Dj are paid very well.
This,
Urban DJs don't get paid like the white EDM djs do but he's still caking.
He's pulling in millions just off being on the breakfast club which is a syndicated show on multiple radio Radio One stations around the country, not just Power in NYC.
First things first, Let's going into his history. He was making mixtapes like DJ Clue in the mid 90s to late 2000s. The Mixtape Game was like the drug game for Djs back in the 90s and early 2000s before the internet came. You could basically press up 20,000-50,0000 copies of a mixtape and sell them to bootleggers, record stores, stands and say if you're getting 3-5 bucks a CD you're fukking EATING. A lot of this was untaxed money because who's reporting this. I was actually making mixtapes on a much smaller scale in Philly when I was in high school. If I sold 500-1000 copies at 2-4 bucks a copy I was happy. My friends sold drugs, I made mixtapes and brought them to mixtape stores. Obviously he's not doing mixtapes anymore with the internet taking over but he had this source of income for a while. Then there's him actually dropping an album with Desert Storm.
This was a promotional tool that led to him getting parties so he could become a celebrity DJ and get on the radio. Now that he's on the radio he can charge more and get more bookings.
When he does urban clubs he's often doing multiple gigs in one night. So he'll book like 3 events (1,500 to 5K a piece in the tri-state and hit all of them). I'm a DJ and although I'm pretty much leaving the game I had a mentor who is a famous tour dj for some of the biggest hip hop tours in the last 20 years who would do this on a smaller scale with urban events. A lot of the times the urban promoters don't have crazy budgets but why not take that 1,500 to 5 grand for 1-2 hours of work while hitting 2, 3, 4 clubs in a night. My mentor and even I would do the same for like 2 to 4 hundred bucks or so. A lot of times we'd be doing so many events in one night, he'd send me to one to open up until he got there and another DJ to another until he got there. Anyways, If he gets booked for a corporate event he can hit them over the head. (like 20,000) If he gets booked for a College event, he can hit them over the head because the schools have the budgets. If he does a bar mitzvah for a rich business man's child, he's hitting them over the head. Basically he's eating off the sheer volume of events he's doing + the Breakfast club and what that gives him. Then there's endorsements (because he's on the radio) and investments.
Someone like DJ D Nice (From BBD....the former rapper) will get like 10-20,000 for doing those BET events and and corporate shyt but for most Djs it's kinda like a volume based thing and you're eating so much just off doing so many events.