Common and Twista didn't rap for this.Midwest lost it's sound too , they weren't known for making remedial raps until Chief Keef popped up
Common and Twista didn't rap for this.Midwest lost it's sound too , they weren't known for making remedial raps until Chief Keef popped up
I have a traditional answer about NWA and then the South appealing more to Black folks outside of the tri-state, but the real answer is Clear Channel and the Telecom Act of 1996, and later on Youtube/SoundCloud/Blog Raps and the algorithm.
A$AP Rocky was the first big AND NEW artist out of NYC for quite some time - and he said he grew up on the South. HE GREW UP ON THE SOUTH, steady living in Harlem. He didn't say Dipset, Wu Tang, Rakim..he said UGK.
How the music is marketed, advertised, and distributed is the real reason why young east coasters listen to the South and Chicago, and then make Drill/Southern hip hop.
When you destroy the connection between youth and their elders, this is what you get.
I mean how many folks still bumping Stevie Wonder and Al Green and they're under 25?
So in other words, that sound is dead, huhTroy Ave had the ball but dropped it. French Montana still makes new York music in-between his trap and pop songs. Griselda is fairly successful for the type of music they make. Boom bap just needs a rapper that doesn't suck at hooks and song writing to make a comeback.
And that’s one of the worst styles in rap today. That NY/UK drill production is terrible and simple as hell. And throwing a lazy sample over it barely saves it.Are you from NY? Do you live here? Nothing about NY drill has anything to do with Chicago drill sonically. Drill music has evolved from songs exclusively about killing into songs about women, partying, etc.
Nobody is listening to Jersey Club MUSIC, but the sound, mainly the drum pattern, has become a staple in NY music today. I’m not talking about Joey Badass and Dave East, but the music we actually listen to here by new artists
By the late 1990s, the South was coming out with more varied/fresh/innovative production (Timbaland. Neptunes, Organized Noize, Mannie Fresh Lil John etc..) than NYC. NY started them doing them Casio beats and they weren't seeing the production coming from the South
IMO, a lot of chicago drill music doesn't really sound that much different from the old 90's style sonically. Just updated for the current time.Midwest lost it's sound too , they weren't known for making remedial raps until Chief Keef popped up
It's dead in the mainstream just like rock music, but millions of people still listen to Rock and go to shows, it's just not promoted by the labels. I think with ai and royalty free samples, that type of production is starting to make a comeback . Drill,rage and trap are definitely getting played on, and most of those rappers gotta crash out to get popping so they have short careers. Drake,Cole , Kendrick and Eminem are still the top selling rappers they're not new York rappers but they all still rap rapSo in other words, that sound is dead, huh