How come Macklemore became the new white Jesus of rap and yelawolf miller MGK Roth sit on the shelf?

MiC

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Macklemore just keeps dropping hits on his plat album, meanwhile Mac miller last album struggling to hit 200k and yelawolf and MGK sit on the shelf
 

L&HH

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Mac Miller's independent, bad comparison. If he got a major push...it'd force him to do more mainstream singles and more dollars for promotion = more sales.

Yelawolf and MGK just don't really connect with a particular fanbase.

Eminem - emos
Mac Miller - college/high school kids (In particular the hypebest, pseudo-sneakerhead white boys)
Macklemore - hipsters, gays, and mainstream white America
 

RajWatts

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dont forget about asher roth dropping 5 official singles for his 2nd album that still has no release date
 

MiC

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Because macklemore is willing to rap for gay rights

That was his third single though. He was huge before that with hits rapping about buying cheap clothes instead of blowing hundreds on designer brands and then about making it big as an independent artist....
 

MiC

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Mac Miller's independent, bad comparison. If he got a major push...it'd force him to do more mainstream singles and more dollars for promotion = more sales.

Yelawolf and MGK just don't really connect with a particular fanbase.

Eminem - emos
Mac Miller - college/high school kids (In particular the hypebest, pseudo-sneakerhead white boys)
Macklemore - hipsters, gays, and mainstream white America

Despite coli belief Macklemore is independent too. He has a label pushing his songs to radio now but that started well after his album that has no label support was released and he got a viral hit on his own
 

L&HH

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Despite coli belief Macklemore is independent too. He has a label pushing his songs to radio now but that started well after his album that has no label support was released and he got a viral hit on his own

he's not indie. I first heard can't hold us on microsoft commercials. Being "viral" isn't going get you that
 

MiC

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he's not indie. I first heard can't hold us on microsoft commercials. Being "viral" isn't going get you that

This all happened well after the album came out. A label pushes their singles NOW but the album was made with independent financing (no big features or producers) and all creative control.

Independent album that much later got major label singles push
 

L&HH

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This all happened well after the album came out. A label pushes their singles NOW but the album was made with independent financing (no big features or producers) and all creative control.

Independent album that much later got major label singles push

Im aware of this...But Mac Miller never got that REAL major push that Maclemore got. Miller's under Rostrum which is distributed by Fontana (under UMG) but he still doesnt have that MAJOR push behind him like Macklemore does
 
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