Because macklemore is willing to rap for gay rights
Brehs Macklemore is independent.
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Brehs Macklemore is independent.
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Mac Miller's independent, bad comparison. If he got a major push...it'd force him to do more mainstream singles and more dollars for promotion = more sales.
Yelawolf and MGK just don't really connect with a particular fanbase.
Eminem - emos
Mac Miller - college/high school kids (In particular the hypebest, pseudo-sneakerhead white boys)
Macklemore - hipsters, gays, and mainstream white America
Despite coli belief Macklemore is independent too. He has a label pushing his songs to radio now but that started well after his album that has no label support was released and he got a viral hit on his own
he's not indie. I first heard can't hold us on microsoft commercials. Being "viral" isn't going get you that
This all happened well after the album came out. A label pushes their singles NOW but the album was made with independent financing (no big features or producers) and all creative control.
Independent album that much later got major label singles push