For the price beats by Dre is a scam too but it's selling. Now since you already have your $350 headphones it's easier to get them to switch to 'high fidelity sound'.
But at $20 I only see this for an audio snob. Drop it to spotifys price and you might see an exodus. I might even fukk with it
Why would I as a consumer want to pay $350 for a pair of headphones just to listen to hifi sound quality tho????? plus $20+tax a month???