Playa With Tha Passport
Mr International
We know from audible POV that Southern HipHop is making more of an impact across all genres because you can hear the influences going into non-hiphop music. I can't say the same for the later 90's/early to mid 2000's East Coast sounds.
Commercial East Coast HipHOp had already sold out by the mid to late 90's. It didn't stay true to it's original formula/sounds. This is why we started getting a big divide in the underground-modern backpackers vs mainstream rap by the later 90's.
You can't depend on white people to keep your own genres economically alive because we've already saw the cycle, where if they are involved it makes the music more commercially popular (Jazz and Disco for example) and once they move on the genre suffers for a mainstream platform.
You do realize EVERY MAINSTREAM genre sales went down? This was clearly linked to downloading/internet bootlegging combined with a newer generation of music fans.
NOONE is selling albums at a high rate in any genre outside a few select people. When the industry was healthier, cat's from the South/southern sounding music that was considered mainstream was doing numbers
Only a few sold
More rappers from the borough of queens alone probably got more plat albums then the south
The south didn't takeover till early 2000s
Before that you had cash money and no limit